Have you ever Googled your business to see what pops up? It may be that the first thing you see is your intern’s Facebook page and pictures of other companies similar to yours but isn’t necessarily what you want your costumers to see. It turns out you can control what pops up when people google you or your business. Companies such as Brand Yourself and Reputation can help so your potential customers see what you want them to see when they look you up.
Over 1 billion businesses are searched on Google every day. Someone else has looked you up online whether you have looked yourself up or not and 45% have decided not to do business with a company based on something they saw online. The internet is a free space. This means that you have to freedom to promote yourself however you wish but it also means anyone can post anything about you without repercussions for their actions.
Anything that is posted online is there for the duration of the internet. Anyone who wishes to post anything they don’t like about you or your business can do so on multiple social media platforms and once it is posted it never leaves the internet. Hackers now have the ability to access old emails, that embarrassing post you made on Facebook New Year’s Eve three years ago, and more.
In an environment where anyone can post anything about you on the internet and the internet is the primary source people will use to look you up you need to take control of what these people see.