One of the key mantras in advertising is to know your audience – and Lori Senecal, Global CEO of Crispin Porter + Bogusky, definitely does. A recent article in the GCReport profiles how Lori’s background shapes her unique worldview.
Early Challenges Helped Lori Get Where She Is Today
Like every leader, Lori Senecal has had to work hard to get where she is today. She grew up in Montreal, the youngest of four siblings, and as the GCReport notes, this family background helped provide the backbone for her career development. Her parents instilled in her a strong work ethic: she was motivated from a young age to carve out her own path in life.
Lori graduated with a degree in Sales and Marketing. Her first job was with the media department of an agency in Toronto, but Lori quickly struck out on her own. In 2003, while at McCann Erickson, she co-founded TAG Ideation, a marketing branch directed at young adults. McCann Erickson recognized her achievements by appointing Lori their Global Chief Innovation Officer in 2006. One year later, she was named as McCann Erickson’s President.
Position at CP + B
After her tenure at McCann Erickson, Lori moved to kirshenbaum bond senecal + partners before ultimately achieving her current position as Global CEO of CP + B.
According to Campaiglive, Lori’s years of experience in the industry have served her well. Even though she has been at CP + B for just two years, she has transformed the agency into a nimble one focused on entrepreneurial innovation. She promotes out-of-the-box thinking; she’s told the New York Times that her motto is “action creates opportunity.”
Lori has been recognized inside and outside of the industry for her fresh, creative, and modern approach to advertising. In 2016, Advertising Age named her one of just four “Agency Executives to Watch.” Lori was named one of the most creative people of 2017 by Fast Company for her work with clients like Kraft Mac & Cheese.
Lori tweets under the @digitalori Twitter handle, primarily about CP + B, their partners, and other women who work in advertising.
See more: http://www.adweek.com/tag/Lori-Senecal/