Why Online Reputation Management Affects Your Business

Have you ever Googled your business to see what pops up? It may be that the first thing you see is your intern’s Facebook page and pictures of other companies similar to yours but isn’t necessarily what you want your costumers to see. It turns out you can control what pops up when people google you or your business. Companies such as Brand Yourself and Reputation can help so your potential customers see what you want them to see when they look you up.

Over 1 billion businesses are searched on Google every day. Someone else has looked you up online whether you have looked yourself up or not and 45% have decided not to do business with a company based on something they saw online. The internet is a free space. This means that you have to freedom to promote yourself however you wish but it also means anyone can post anything about you without repercussions for their actions.

Anything that is posted online is there for the duration of the internet. Anyone who wishes to post anything they don’t like about you or your business can do so on multiple social media platforms and once it is posted it never leaves the internet. Hackers now have the ability to access old emails, that embarrassing post you made on Facebook New Year’s Eve three years ago, and more.

In an environment where anyone can post anything about you on the internet and the internet is the primary source people will use to look you up you need to take control of what these people see.

How Fabletics is Going Against the Status Quo in E-Commerce

It is quite difficult to succeed in the online fashion market considering that Amazon has a 20% stake in the industry. Nonetheless, Kate Hudson’s Fabletics has gained a significant stake in the market. The company is currently valued at $250 million. For the past three years, it has been registering remarkable sales amid stiff competition from more established online retailers.

 

Fabletics is regarded as an industry leader in the activewear market, which has been gaining fast popularity. The retailer sells its clothing through a subscription platform. The idea behind this is that customers like inspirational brands. The company mixes this with membership and convenience to customize each client’s order. This is what has enabled Fabletics to gain traction in a competitive and dynamic industry.

 

Emphasis on High Value Brands

 

Generally, high value brands are defined by quality and price. However, there has been a paradigm shift in recent years that is challenging this idea. The quality of goods and services, and high prices do not necessarily guarantee success in isolation. Instead, things like customer experience, last-mile service, brand recognition, and exclusive design have become the main determinants of value among modern consumers.

 

Fabletics’ strategy can be likened to Warby Parker’s or Apple’s. It’s positioning is already paying off because it operates 16 outlets in strategic locations in California, Illinois, Florida, and Hawaii. It plans to open more outlets in order to diversify its portfolio. Fabletics is equally seeking to venture into major European markets through strategic partnerships with companies that already have a footprint there.

 

The Secret Behind the Success

 

It still baffles many people how Fabletics has managed to establish itself in the fashion industry within a short time. The company’s general manager, Gregg Throgmartin points out that this has been possible due to a strong commitment towards building an eccentric and redesigned form of “high-value brand” since day one. The membership model that Fabletics adopted enable it to provide on-trend fashion and personalized services to its clients at half the price. He adds that it was easier to keep the company’s clients happy since their preferences are known.

Fabletics has also been encouraging “reverse showrooming” in its physical outlets. Traditionally, online fashion retailers allow clients to browse offline but buy items elsewhere at a cheaper price. At Fabletics, customers have a positive shopping experience that helps the company to build reliable relationships. Due to this, up to 50% of clients who visit the website at any time are subscribers. Whenever customers are shopping and try out an item, it automatically goes to their shopping cart irrespective of whether they will buy it or not.

 

Fabletics in Brief

 

This fashion e-commerce retailer was co-founded by Don Ressler and Adam Goldenberg in 2011. The duo wanted to provide fashion enthusiasts with high quality items at a cheap price. Its subscription model means items that match clients’ preferences are sent to them every month. Thereafter, the price of these items is automatically deducted from their credit cards. Since its inception, Fabletics has been funded by different venture firms including Matrix Partners and Rho Ventures.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Positive Consumer Reviews Help Establish Good Reputation for Fabletics

As a young company, Fabletics has proven to be one of the most successful due to its favorable reputation among consumers. The company has received a number of positive reviews that prove that they are among the top women’s retail companies in the United States. A number of consumers have made a number of reviews about the overall shopping experience, customer service, prices and also the quality of the products themselves. As a result, Fabletics has been recognized as among the top businesses in the entire fashion industry. It looks to become even more of a household name due to the many positive reviews from its loyal customers.

Over the last two years, Fabletics has gotten reviews about the products that it sells. One reviewer claimed that the company provides excellent products. They said that Fabletics provides apparel that is of very high quality. The reviewer emphasized that the products are very comfortable as well as making them look and feel good. According to this reviewer, the products of Fabletics offer trendy designs and styles along with providing lots of comfort and flexibility. As a result, the reviewer was very satisfied with the products and rates them very highly.

In another review, a consumer talked about the quality of the companies’ customer service. The reviewer was looking to return some merchandise that was recently purchased. They contacted the company and revealed the reason why they wanted to return the merchandise. Within minutes, the reviewer got a response from the company and was able to discuss their issues with the products. During this exchange, the reviewer was able to come to a resolution thanks to the expertise and assistance of the customer service representative. As a result of this satisfactory experience, the reviewer informed other consumers that the customer service of Fabletics is excellent.

Fabletics was co-founded by Kate Hudson in 2014 and has emerged as one of the leading retailers of women’s athletic apparel.

The company looks to provide women with some of the trendiest and most comfortable athletic apparel on the market. Fabletics offers a number of products that women can purchase such as yoga pants, sports bras and also long sleeve tops. These products are often used to allow women to participate in athletic activities in complete comfort on a regular basis. What makes Fabletics stand out is its willingness to provide plenty of incentives to customers. As a result, the company has been able to grow due to a loyal customer base.